Expansion route: from eating out in Greece to exporting and consuming a food product abroad

Hoag notes that "Food companies are well-served to identify the untapped opportunities in retailing and foodservice channels that could equate to lucrative exports. Consumer research is the first step in understanding what type of potential a new product or concept could have in a new market." Emulating the success of Greek-style yogurt, Kairos Consumers can help companies worldwide understand what the next success story may be and how companies can act quickly to capitalize on consumer interest.

To obtain more information about this study and learn about Kairos Consumers, contact the Kairos Consumer executive team: Katerina Makatouni ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it  in the U.S.) or Maria Tsigoni( This e-mail address is being protected from spambots. You need JavaScript enabled to view it  in Greece).

To access complete results for free, visit www.kairosconsumers.com and download the entire presentation (Kairos Now).

Kairos Consumers is a market research agency specializing in the design, management and analysis of qualitative and quantitative consumer and B2B research studies.  The professionals at Kairos put the global consumer at your fingertips by customizing studies to your unique needs.