| Combined 30+ years of experience in international consumer and B2B research, business intelligence, marketing, and strategic planning, meeting client needs across multiple retail and product segments...and across the globe. Our research team brings a breadth of experience in both the qualitative and quantitative realms. Our network is your network: We excel at bringing together customized teams of experts and specialists to meet your specific project needs.
Hot topic: What is content curation and where is it going?In our most recent blog entry, Ric Edinberg, Principal at in/situm U.S. shares his thoughts with Kairos Consumers regarding a growing trend: prototyping in research. Have a look! Kairos takes a look at U.S. retail winners and losers this holiday season (December 2011)With talk of a strong Black Friday performance potentially signalling a turnaround for U.S. retailing, Kairos Consumers sought to talk to those controlling the purse strings: We surveyed 1,000 U.S. consumers regarding purchasing behavior/intent for December 2011 versus spending over December 2010. Consumers were asked to share spend data for 13 specific retailers ( WMT, TGT, BBY, KSS, M, JWN, JCP, AMZN, EBAY, KR, SVU, SWY, WFM). The survey sample was representative of the general U.S. population, with the survey including nested quotas for gender, age and race. Go to Kairos Now Kairos Now to read the results summary. Interested in the full data set? This e-mail address is being protected from spambots. You need JavaScript enabled to view it Free Kairos Studies AvailableKairos Consumers has made available four case studies series in addition to the Retailing study. These include The Natural and Organic Market in the U.S. and U.S. Consumer Attitudes Toward Greek Food and Drink Products. Please click below to download.
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