| Combined 30+ years of experience in international consumer and B2B research, business intelligence, marketing, and strategic planning, meeting client needs across multiple retail and product segments...and across the globe. Our research team brings a breadth of experience in both the qualitative and quantitative realms. Our network is your network: We excel at bringing together customized teams of experts and specialists to meet your specific project needs.
Kairos takes a look at U.S. retail winners and losers this holiday season (December 2011)With talk of a strong Black Friday performance potentially signalling a turnaround for U.S. retailing, Kairos Consumers sought to talk to those controlling the purse strings: We surveyed 1,000 U.S. consumers regarding purchasing behavior/intent for December 2011 versus spending over December 2010. Consumers were asked to share spend data for 13 specific retailers ( WMT, TGT, BBY, KSS, M, JWN, JCP, AMZN, EBAY, KR, SVU, SWY, WFM). The survey sample was representative of the general U.S. population, with the survey including nested quotas for gender, age and race. Go to Kairos Now Kairos Now to read the results summary. Interested in the full data set? This e-mail address is being protected from spambots. You need JavaScript enabled to view it
The November 2011 poll results are in...
Is this resonating? Who is the "friendliest"...and what are some of the best practices? Want to know more?
Greek Breakfast Study Results AvailableSeeking to test Greek Initiative findings (see below) within the context of a new culinary initiative announced by the Hellenic Chamber of Hotels (XEE), Kairos Consumers surveyed U.S. consumers in January 2011 to explore whether the concept of a "Greek Breakfast" might have traction in the market and whether this could translate to other "export concepts". Visit Kairos Now to download the complimentary study in full.
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...and 58% of consumers surveyed by Kairos Consumers take "kid friendliness" into consideration to some degree when selecting restaurants and hotels. For not only vacations but a diverse range of leisure activities, finding venues that can meet the needs/interests of all ages is less a "nice to have" than a necessity. Consequently, Kairos Consumers found that hotel and restaurant operators have set aside not only budget to not only make establishments more appealing toward families but to also communicate these efforts effectively through traditional advertising and social media efforts.