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Kairos Presents
Written by Betsy
Thursday, 20 January 2011 21:59

Periodically, the Kairos Consumers executive team has the opportunity to present findings and knowledge at seminars or through consumer research forums. Check "Kairos Presents" periodically for webinars, videos and other learnings relating to the diverse applications of consumer research methodologies.


Second Annual Drexel University Presentation Gives Students Real-Time Research Experience (December 2011)

In November 2011, Dr. Aikaterini (Katerina) Makatouni returned to Drexel University to reprise her popular research seminar. This year, she engaged students in a real-time survey. Leveraging insights gained through recent Kairos independent research in the social media world, Dr. Makatouni designed a series of social media-related questions for the students to respond to in real time. Look for the results of this survey in our next Kairos Consumers blog entry!


Kairos Consumers Presents at Cosmos Sports Seminar in Greece (December 2010)

In December 2010, Business Development Manager Maria Tsigoni presented at a seminar held by Greek sports retailing company Cosmos Sports. Ms. Tsigoni was asked to share consumer research findings relating to the state of social media usage, the application of social media in sports and some best practices. The interactive nature of the presentation allowed for a collaborative environment where Ms. Tsigoni shared best practices of sports powerhouse brands like Nike and adidas and the group was ablet to share their own "model brand" opinions.


Kairos Consumers Co-Founder Invited to Lecture at Drexel University as Expert Speaker (October 2010)

Kairos Consumers Co-Founder, Dr. Aikaterini (Katerina) Makatouni lectured at Drexel University, Business School at October 14, 2010. Dr. Makatouni's presentation was entitled "Qualitative or Quantitative Methods? Selection and Combination with Real World Cases". The class, Research Methods I, is taught by Theodore Katerinakis.

To access the entire presentation in PDF format, please click here: files/2010-October-Lecture at Drexel Kairos Consumers.pdf .

In addition, Dr. Makatouni also presented in brief her PhD thesis on Organic Food as well as an overview of the recent Kairos Studies (Organic and Natural Study 0.1 and the Consumer Foodservice Study 0.2) during the Drexel University Sustainability course taught by Dr. Sue Stein. Kairos Consumers looks forward to strengthening its ties with academic institutions such as Drexel University through future research collaborations.


"Jumping Feet-First into Online Qualitative Research" (October 2010)

In October 2010, Kairos Consumers co-founders Betsy Hoag and Katerina Makatouni presented a webinar entitled "Jumping Feet-First into Online Qualitative: How to take your First Project from Vision to Execution in Less than 30 Days" as part of the highly-acclaimed online qualitative education series by 20/20 Research, Inc. The session explored the advantages of the methodology and walked through how Kairos Consumers was able to successfully plan and excute several online qualitative projects within limited time frames. Learn more by listening to the complimentary recording at:

Last Updated on Tuesday, 20 December 2011 05:12