Are retail sales up dramatically since 2010, or was Black Friday a rare bright spot? Using an online panel questionnaire methodology, we posed questions relating to December 2011 spending to nearly 1,000 consumers across the U.S. The sample was representative of the general U.S. population. The survey results show the expected  YOY change in December  household spending across 13 specific retailers (WMT, TGT, BBY, KSS, M, JWN, JCP, AMZN, EBAY, KR, SVU, SWY, WFM). Moreover, respondents  shared their online versus in-store spending breakdowns. This independent study is just a start. Contact us today for more information: This e-mail address is being protected from spambots. You need JavaScript enabled to view it  

Unique insights include:

• Which retailers show gains from December 2010 in terms of total spending and traffic

• How each retailer measures up to top competitors within a given category

• The percent of total purchases represented by online sales

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Topics explored: 

• Importance of food in tourism destination selection

• Willingness to try previously unfamiliar food concepts

• Consumer perception as to what constitutes a "Greek Breakfast"

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Kairos Consumers designed an independent study in partnership with the Panhellenic Exporters Association in order to take a close look at U.S. consumer perceptions toward both Greece and Greek products. The methodology involved in-depth interviews of consumers followed by both general and targeted consumer surveys. Findings focus on attitudes and willingness to purchase; categories of interest including olives, olive oil, feta cheese and wine. The study is available for download below. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more.

Topics explored:                                                

• How U.S. consumers view Greece/Greek products

• Whether country of origin matters

• Willingness to buy Greek food and drink

• Greek products with best chance for success

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Topics explored:

• Who wins in recessionary dining and what it means going forward

• The necessity of an online presence and usage of social media

• Defining the value of customization and smaller portions

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Topics explored: 

• Best practices in appealing to both kids and their parents

• The evolving meaning of "kid-friendliness": beyond crayons 

• Achieving the ideal balance between fun and healthy menus 

Topics explored:                                                

• What exactly "sustainable" means to the foodservice consumer

• The extent to which consumers buy into "going green"

• Putting a price on sustainability

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Fresh Produce

Unique insights include:

• How to communicate safety
• When/why/how organic matters
• Certifications that add value
• Retailing that works

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Retailing

Unique insights include:

• How to communicate trust
• When/why/how organic matters
• Retail positioning preferences
• Branding that succeeds

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Yogurt

Unique insights include:

• How organic adds value
• Trusted brands and retailers
• What packaging should say
• The organic consumer profile

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Cosmetics

Unique insights include:

• Whether organic adds value
• Purchasing factors prioritized
• Trusted brands and retailers
• The organic cosmetics consumer

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